{\rtf1\ansi\ansicpg1252\uc1 \deff4\deflang1031\deflangfe1031{\fonttbl{\f0\froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\f4\froman\fcharset0\fprq2{\*\panose 00000000000000000000}Times{\*\falt Times New Roman};}
{\f28\fnil\fcharset0\fprq2{\*\panose 00000000000000000000}ATRotisSemiSans;}{\f88\froman\fcharset238\fprq2 Times New Roman CE;}{\f89\froman\fcharset204\fprq2 Times New Roman Cyr;}{\f91\froman\fcharset161\fprq2 Times New Roman Greek;}
{\f92\froman\fcharset162\fprq2 Times New Roman Tur;}{\f93\froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\f94\froman\fcharset178\fprq2 Times New Roman (Arabic);}{\f95\froman\fcharset186\fprq2 Times New Roman Baltic;}}{\colortbl;\red0\green0\blue0;
\red0\green0\blue255;\red0\green255\blue255;\red0\green255\blue0;\red255\green0\blue255;\red255\green0\blue0;\red255\green255\blue0;\red255\green255\blue255;\red0\green0\blue128;\red0\green128\blue128;\red0\green128\blue0;\red128\green0\blue128;
\red128\green0\blue0;\red128\green128\blue0;\red128\green128\blue128;\red192\green192\blue192;}{\stylesheet{\ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \f4\fs24\lang1031\langfe1031\cgrid\langnp1031\langfenp1031 \snext0
Normal;}{\s1\ql \li0\ri2268\keepn\widctlpar\aspalpha\aspnum\faauto\outlinelevel0\adjustright\rin2268\lin0\itap0 \b\f4\fs24\lang1031\langfe1031\cgrid\langnp1031\langfenp1031 \sbasedon0 \snext0 heading 1;}{\*\cs10 \additive Default Paragraph Font;}}{\info
{\title Natural products in digital light – Ölmühle an der Havel}

{\author }{\operator ERCO GmbH}
{\*\company ERCO GmbH}{\nofcharsws0}{\vern8243}}

\paperw11906\paperh16838\margl1417\margr1417\margt1417\margb1134 \deftab708\ftnbj\aenddoc\hyphhotz425\noxlattoyen\expshrtn\noultrlspc\dntblnsbdb\nospaceforul\formshade\horzdoc\dghspace180\dgvspace180\dghorigin1701\dgvorigin1984\dghshow0\dgvshow0
\jexpand\viewkind1\viewscale125\pgbrdrhead\pgbrdrfoot\splytwnine\ftnlytwnine\htmautsp\nolnhtadjtbl\useltbaln\alntblind\lytcalctblwd\lyttblrtgr\lnbrkrule \fet0\sectd \linex0\headery708\footery708\colsx708\endnhere\sectdefaultcl {\*\pnseclvl1
\pnucrm\pnstart1\pnindent720\pnhang{\pntxta .}}{\*\pnseclvl2\pnucltr\pnstart1\pnindent720\pnhang{\pntxta .}}{\*\pnseclvl3\pndec\pnstart1\pnindent720\pnhang{\pntxta .}}{\*\pnseclvl4\pnlcltr\pnstart1\pnindent720\pnhang{\pntxta )}}{\*\pnseclvl5
\pndec\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}{\*\pnseclvl6\pnlcltr\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}{\*\pnseclvl7\pnlcrm\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}{\*\pnseclvl8\pnlcltr\pnstart1\pnindent720\pnhang
{\pntxtb (}{\pntxta )}}{\*\pnseclvl9\pnlcrm\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}\pard\plain \ri2268\widctlpar\aspalpha\aspnum\faauto\adjustright\rin2268\lin0\itap0 \f4\lang1031\cgrid
{ERCO Press releases\par \par \par Natural products in digital light ? Ölmühle an der Havel\par \par \par The Ölmühle an der Havel is an oil factory that recently opened a new outlet in Berlin Kreuzberg. The salesrooms were designed with particular focus given to brand identity and product presentation. The colours of the proprietary goods in their natural state are displayed effectively in the precise and balanced light of ERCO Optec spotlights.\par \par The new production and sales areas of the factory are located on the mezzanine of a building in Berlin Kreuzberg that dates back to the German architectural period known as the Gründerzeit (?founding epoch?). The family business specialises in the production of the finest cooking oils based on a tradition of natural quality. Frank Besinger and Sabine Stempfhuber founded the Ölmühle three years ago in Kladow an der Havel, the river that lent its name to the undertaking. The new location in Bergmannstraße doubles as shop floor and production facility: All the oils are freshly pressed and carefully processed here on site. It is important to the proprietors that emphasis is given to the natural quality of their products, which are made primarily of organic ingredients sourced locally. Next to an array of cooking oils, the store offers a selection of fine teas and spices.\par \par Quality emphasised in brilliant light\par \par Communication designer Fabian Lefelmann, who had previously designed the corporate branding, was entrusted with the styling of the new premises. An important aspect for the proprietors in the interior design was a concept that emphasised the quality and genuineness of the products. Light was to play a central role. The sales area need¬ed to be illuminated evenly, yet the products cast in an authentic light. Lefelmann opted for around 30 Optec spotlights supplied by ERCO, which ensure precise, glare-free illumination, but also versatile use thanks to interchangeable lenses. Whereas the spotlights with wide flood and flood characteristic illuminate the sales areas and product presentation zones uniformly, the oval flood and spot versions add precise accents. Individual arrangements on the shelves or at the display points are thereby accentuated. The highly brilliant LED light enhances the three-dimensionality of the products.\par \par Simple elegance for small rooms\par \par The limited size of the Ölmühle salesrooms and a building fabric that dates back to the ?Gründerzeit? era left little option for technical installations. The compact shape and flexible use of the Optec spotlights therefore provided further arguments that swung the decision in favour of ERCO. With a low-key interior prominence is given to the product colours, displayed in all their subtle nuances by perfectly executed lighting. The warm white light of the spotlights has an utterly brilliant effect on the colours, revealing their rich variety thanks to the optimal colour rendition of the digital light. The ERCO spotlights form a counterpoint to the decorative object luminaires of established German company Bolichwerke. Combined with the varnished wood shelves and the rustic-style flooring, they complete the contrast of modern elegance and traditional charm that pervades the whole design concept for the premises.\par \par Project data\par \par Project:    Ölmühle an der Havel, Berlin / Germany\par \par Client:     Frank Besinger and Sabine Stempfhuber, Berlin Kladow / Germany\par \par Interior designer:  Fabian Lefelmann, Berlin / Germany\par \par Products:           Optec spotlights\par \par Photo credits:          ERCO GmbH, www.erco.com\par \par Photo: Sebastian Mayer\par \par \par Über ERCO\par \par Die ERCO Lichtfabrik mit Sitz in Lüdenscheid ist ein führender Spezialist für Architekturbeleuchtung mit LED-Technologie. Das 1934 gegründete Familienunternehmen operiert weltweit in knapp 40 Ländern mit über 60 Tochtergesellschaften, Niederlassungen und Vertretungen. Seit 2015 basiert das Produktprogramm vollständig auf LED-Technologie. Unter dem Leitmotiv "light digital" entwickelt, gestaltet und produziert ERCO in Lüdenscheid digitale Leuchten mit den Schwerpunkten lichttechnische Optiken, Elektronik und Design. Die Lichtwerkzeuge entstehen in engem Kontakt mit Architekten, Lichtplanern und Elektroplanern und kommen primär in den folgenden Anwendungsbereichen zum Einsatz: Work und Shop, Culture und Community, Hospitality, Living, Public und Contemplation. ERCO versteht digitales Licht als die vierte Dimension der Architektur - und unterstützt Planer dabei, ihre Projekte mit hochpräzisen, effizienten Lichtlösungen in die Realität zu überführen. Sollten Sie weiterführende Informationen zu ERCO oder Bildmaterial wünschen, besuchen Sie uns bitte auf www.erco.com/presse. Gerne liefern wir Ihnen auch Material zu Projekten weltweit für Ihre Berichterstattung.}}