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Lüdenscheid, March 2016. This year the ERCO booth at the Light + Building is entirely focussed on LED technology and its applications in architectural lighting. The latest generation of ERCO lighting tools are the centrepiece, launched in January 2016, presenting innovations that once more set new standards in visual comfort and efficiency. Raising qualitative lighting design to a new level, ERCO will demonstrate technical solutions alongside creative approaches, focusing on the polarity between technology and design as the overriding theme of the booth - adopting a linear black and white aesthetic.
In only a few short years LED technology has advanced to become a defining factor in architectural lighting and, thanks to constant technological progress, continues to gain recognition and status. As early as 1 January 2015, ERCO was the first established luminaire manufacturer to migrate its entire range to LED technology. In-house development and production capabilities enable the Light Factory to drive innovations at a fast pace. At the beginning of 2016 ERCO launched its latest generation of lighting tools, once more setting new standards in visual comfort and efficiency. Inspired by the ERCO leitmotif of “light digital”, the booth at this year’s Light + Building will give designers the opportunity to experience current ERCO innovations first-hand in a professional dialogue with ERCO consultants.
The ERCO lighting tools are designed to support technical and creative designers in the implementation of their ideas and projects. With this in mind, the ERCO booth will be themed with focus on the polarity between technology and application, expressed in a formal black and white aesthetic. Technology will feature in the white section, presenting the latest ERCO luminaires on product tables. The adjacent mock-up room will give visitors an authentic, hands-on experience of the innovative effects of ERCO light and offer additional planning advice by way of projected graphics. The black section will deploy a variety of methods designed to deliver inspiration for practical application of the lighting tools and to initiate professional dialogue. As well as a communication forum with multimedia wall, a seating area with tables will invite visitors to relax whilst enjoying a demonstration of ERCO specific lighting solutions used in Work, Shop, Culture and Community projects.
The black and white sections will be visually linked by a graphic extending over much of the booth’s floor space and showing an abstract LED PCB in the form of a binary code with zeros and ones. Standing as a symbol of digital networking and data flow, it is designed to point up “light digital” as the current ERCO leitmotif whilst illustrating the link between LED technology and its breakthrough in architectural lighting.
Outside the ERCO booth, visitors will be asked to take part in a tongue-in-cheek survey. Using dispensers giving out sweets to poll on areas of activity, designers are invited to help themselves to a treat that best describes their own field of work - thereby revealing their personal project preferences.
(3257 Characters)Die ERCO Lichtfabrik mit Sitz in Lüdenscheid ist ein führender Spezialist für Architekturbeleuchtung mit LED-Technologie. Das 1934 gegründete Familienunternehmen operiert weltweit in knapp 40 Ländern mit über 60 Tochtergesellschaften, Niederlassungen und Vertretungen. Seit 2015 basiert das Produktprogramm vollständig auf LED-Technologie. Unter dem Leitmotiv "light digital" entwickelt, gestaltet und produziert ERCO in Lüdenscheid digitale Leuchten mit den Schwerpunkten lichttechnische Optiken, Elektronik und Design. Die Lichtwerkzeuge entstehen in engem Kontakt mit Architekten, Lichtplanern und Elektroplanern und kommen primär in den folgenden Anwendungsbereichen zum Einsatz: Work und Shop, Culture und Community, Hospitality, Living, Public und Contemplation. ERCO versteht digitales Licht als die vierte Dimension der Architektur - und unterstützt Planer dabei, ihre Projekte mit hochpräzisen, effizienten Lichtlösungen in die Realität zu überführen. Sollten Sie weiterführende Informationen zu ERCO oder Bildmaterial wünschen, besuchen Sie uns bitte auf www.erco.com/presse. Gerne liefern wir Ihnen auch Material zu Projekten weltweit für Ihre Berichterstattung.