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{\title Pictograms: Quickly comprehended, easily interpreted, immediately understood}

{\author }{\operator ERCO GmbH}
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{ERCO Press releases\par \par \par Pictograms: Quickly comprehended, easily interpreted, immediately understood\par \par \par ERCO takes responsibility for the licensing and further-development of Otl Aicher?s pictogram system.\par \par Lüdenscheid, July 2010 - After 38 years, Otl Aicher?s pictogram system has become established as a design classic and is now an accepted cultural entity. By enabling communication beyond cultural and language barriers, it facilitates understanding and orientation in our modern, globally thinking world. Following Aicher?s death in 1991, ERCO GmbH took over the worldwide sale and licensing of the pictogram system. It has been continually developed in keeping with Aicher?s original concept in order that interested parties can acquire reproducible originals and licenses for their specific application directly from ERCO.\par \par Communicating through images\par \par Otl Aicher (1922-1991) co-developed the pictogram system with the Ulm School of Design for the 1972 Olympic Games in Munich. The pictorial symbols have not only stood the test of time in the world of sport, they have also been continually expanded for other applications such as transport, the service industry and health-care, amongst many others. The pictograms are simple and quickly understood. Any sighted person, regardless of their ability in languages or educational background, can comprehend, interpret and understand them. Aicher did not just design individual pictograms, but created a system of syntax that follows strict design rules. It is this foundation that allows the system to be expanded or adapted to suit new situations and application areas. This makes it a timeless living system which is constantly being expanded.\par \par Individual license quotation\par \par Above and beyond the individual Aicher pictograms, the copyright protection also extends to the underlying design system. Following on from the long-term cooperation with Otl Aicher in the field of visual conception, ERCO GmbH has for many years been responsible both for the worldwide sale and licensing as well as the further development of the system?s content. Brands, products and institutions of all kinds can benefit from the positive image and functionality of these highly recognisable symbols by acquiring a license. For each particular application scenario, ERCO makes an individual quotation and license agreement. The license fees depend on the number of pictograms used, the duration of use and on the print run of printed media or the quantities of products. ERCO ensures that non-profit-making licensees such as sports clubs are granted suitable concessions.\par \par New brochure and website\par \par The symbolic pictographs are now finding application in widely differing places. ERCO?s new "Pictogram" brochure gives an overview of these highly varied applications. Every pictorial symbol from Aicher?s system that has ever been released is now to be found at www.aicher-pictograms.com. This website also includes information on licensing.\par \par \par Über ERCO\par \par Die ERCO Lichtfabrik mit Sitz in Lüdenscheid ist ein führender Spezialist für Architekturbeleuchtung mit LED-Technologie. Das 1934 gegründete Familienunternehmen operiert weltweit in knapp 40 Ländern mit über 60 Tochtergesellschaften, Niederlassungen und Vertretungen. Seit 2015 basiert das Produktprogramm vollständig auf LED-Technologie. Unter dem Leitmotiv "light digital" entwickelt, gestaltet und produziert ERCO in Lüdenscheid digitale Leuchten mit den Schwerpunkten lichttechnische Optiken, Elektronik und Design. Die Lichtwerkzeuge entstehen in engem Kontakt mit Architekten, Lichtplanern und Elektroplanern und kommen primär in den folgenden Anwendungsbereichen zum Einsatz: Work und Shop, Culture und Community, Hospitality, Living, Public und Contemplation. ERCO versteht digitales Licht als die vierte Dimension der Architektur - und unterstützt Planer dabei, ihre Projekte mit hochpräzisen, effizienten Lichtlösungen in die Realität zu überführen. Sollten Sie weiterführende Informationen zu ERCO oder Bildmaterial wünschen, besuchen Sie uns bitte auf www.erco.com/presse. Gerne liefern wir Ihnen auch Material zu Projekten weltweit für Ihre Berichterstattung.}}