{\rtf1\ansi\ansicpg1252\uc1 \deff4\deflang1031\deflangfe1031{\fonttbl{\f0\froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\f4\froman\fcharset0\fprq2{\*\panose 00000000000000000000}Times{\*\falt Times New Roman};} {\f28\fnil\fcharset0\fprq2{\*\panose 00000000000000000000}ATRotisSemiSans;}{\f88\froman\fcharset238\fprq2 Times New Roman CE;}{\f89\froman\fcharset204\fprq2 Times New Roman Cyr;}{\f91\froman\fcharset161\fprq2 Times New Roman Greek;} {\f92\froman\fcharset162\fprq2 Times New Roman Tur;}{\f93\froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\f94\froman\fcharset178\fprq2 Times New Roman (Arabic);}{\f95\froman\fcharset186\fprq2 Times New Roman Baltic;}}{\colortbl;\red0\green0\blue0; \red0\green0\blue255;\red0\green255\blue255;\red0\green255\blue0;\red255\green0\blue255;\red255\green0\blue0;\red255\green255\blue0;\red255\green255\blue255;\red0\green0\blue128;\red0\green128\blue128;\red0\green128\blue0;\red128\green0\blue128; \red128\green0\blue0;\red128\green128\blue0;\red128\green128\blue128;\red192\green192\blue192;}{\stylesheet{\ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \f4\fs24\lang1031\langfe1031\cgrid\langnp1031\langfenp1031 \snext0 Normal;}{\s1\ql \li0\ri2268\keepn\widctlpar\aspalpha\aspnum\faauto\outlinelevel0\adjustright\rin2268\lin0\itap0 \b\f4\fs24\lang1031\langfe1031\cgrid\langnp1031\langfenp1031 \sbasedon0 \snext0 heading 1;}{\*\cs10 \additive Default Paragraph Font;}}{\info {\title The shape-shifting Shed: ERCO lights New York's latest cutting-edge cultural space} {\author }{\operator ERCO GmbH} {\*\company ERCO GmbH}{\nofcharsws0}{\vern8243}} \paperw11906\paperh16838\margl1417\margr1417\margt1417\margb1134 \deftab708\ftnbj\aenddoc\hyphhotz425\noxlattoyen\expshrtn\noultrlspc\dntblnsbdb\nospaceforul\formshade\horzdoc\dghspace180\dgvspace180\dghorigin1701\dgvorigin1984\dghshow0\dgvshow0 \jexpand\viewkind1\viewscale125\pgbrdrhead\pgbrdrfoot\splytwnine\ftnlytwnine\htmautsp\nolnhtadjtbl\useltbaln\alntblind\lytcalctblwd\lyttblrtgr\lnbrkrule \fet0\sectd \linex0\headery708\footery708\colsx708\endnhere\sectdefaultcl {\*\pnseclvl1 \pnucrm\pnstart1\pnindent720\pnhang{\pntxta .}}{\*\pnseclvl2\pnucltr\pnstart1\pnindent720\pnhang{\pntxta .}}{\*\pnseclvl3\pndec\pnstart1\pnindent720\pnhang{\pntxta .}}{\*\pnseclvl4\pnlcltr\pnstart1\pnindent720\pnhang{\pntxta )}}{\*\pnseclvl5 \pndec\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}{\*\pnseclvl6\pnlcltr\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}{\*\pnseclvl7\pnlcrm\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}{\*\pnseclvl8\pnlcltr\pnstart1\pnindent720\pnhang {\pntxtb (}{\pntxta )}}{\*\pnseclvl9\pnlcrm\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}\pard\plain \ri2268\widctlpar\aspalpha\aspnum\faauto\adjustright\rin2268\lin0\itap0 \f4\lang1031\cgrid {ERCO Press releases\par \par \par The shape-shifting Shed: ERCO lights New York's latest cutting-edge cultural space\par \par \par The Shed, an extraordinary new shape-shifting cultural space in Hudson Yards on the West Side of Manhattan, has been one of the most talked about buildings of 2019. Designed by Diller Scofidio + Renfro in collaboration with Rockwell Group, The Shed is connected to the High Line on 30th Street, and aims to bring performances and art to New York's newest neighborhood.\par \par Listed by ArchDaily as one of the most important new architecture projects in 2019, The Shed has been described by its chief executive and artistic director Alex Poots as a new-model cultural institution, 'a place for invention, for curiosity, for risk-taking'. The eight-level base building - with two large gallery spaces, a 500-seat theater, rehearsal space, artists? lab and skylit event space - features a 37m telescopic shell that can extend out to create space for larger performances. A steel structure clad in ethylene tetrafluoroethylene (ETFE) cushions, the outer shell deploys from over the base building, gliding along rails on to an adjoining plaza to double the building?s footprint. Known as the McCourt, the space can be used for large-scale performances, installations and events, accommodating a seated audience of 1,250, or more than 2,000 standing.\par \par Unusual challenges\par \par The nature of the structure posed a series of unusual challenges and requirements for the lighting, in terms of the translucency of the material, the mobility of the structure (in that the fixture had to withstand the outdoor environment) and the importance of sight lines and glare in a space that can be reconfigured in several ways. Ease of installation, operation and maintenance in such a large structure were also crucial considerations. ERCO worked with Tillotson Design Associates to create a solution that met all the criteria.\par \par The answer to a luminaire that could provide the right intensity and uniformity to illuminate the 'skin' from either end of the section was the ERCO Grasshopper projector. These 18W fittings - just under 750 in all - are mounted within all the corners of the beams in the moveable outer shell. In line with ERCO's concept of individual service, all of them were customized with a remote driver box, necessitated by the location of the fixtures within the cramped corner spaces. The fixture heads had to be installed as close as possible to the mounting surface, so a special mounting bracket was created and the driver positioned remotely to reduce the space occupied by the fitting. A 5000K color temperature conveys a contemporary, literally cool aesthetic.\par \par Exceptional light output\par \par The Grasshopper has exceptional light output, high visual comfort, easy aimability - it can be tilted and rotated in any direction - and, with its compact physical size, emerged as the ideal choice after an early mock-up. A highly versatile exterior range, with precise photometrics to prevent spill light, it can be used for accent lighting, floodlighting and wallwashing.\par \par Lighting the East Facade are round-shaped Kona 48W projectors, a total of 66, specified in the same 5000K color temperature. The range also comprises projectors, floodlights and wallwashers, and was developed to deliver high luminous flux with maximum visual comfort. The powerful output allows the fitting to be spaced further apart. Like Grasshopper, the fitting can be customized.\par \par In addition to The Shed, ERCO has recently worked with Tillotson Design Associates on a range of US schemes in New York and beyond, including the Museum of Modern Art (MoMA), Ruby City, the Seignouret-Brulatour Mansion and Rhode Island School of Design (RISD).\par \par Project data\par \par Architecture: Diller Scofidio + Renfro, New York (Lead Architect), Rockwell Group (Collaborating Architect)\par \par Lighting Design: Tillotson Design Associates, New York\par \par Photography: Timothy Schenck, New York\par \par Products: Grasshopper, Kona\par \par \par About ERCO\par \par The ERCO Light Factory in Lüdenscheid is a leading international specialist in architectural lighting using LED technology. The family business, founded in 1934, now operates as a global player with over 60 subsidiaries, branches and agencies in over 40 countries worldwide. Since 2015 ERCO's portfolio has been 100% LED. Inspired by "light digital" as its leitmotif, ERCO in Lüdenscheid develops, designs and produces digital luminaires with focus on photometrics, electronics and design. Working closely with architects, lighting designers and engineers, ERCO develops lighting tools used primarily for applications in the following fields: Work, Shop, Culture, Community, Hospitality, Living, Public and Contemplation. ERCO understands digital light as the fourth dimension of architecture - providing highly precise and efficient lighting solutions to support creative designers in turning their visions into reality.\par \par If you require any further information on ERCO or image material, please visit us at www.erco.com/presse. We can also provide you with material on projects worldwide for your media coverage.}}